Website Design in Bournemouth, Poole & Dorset

SEO

WHAT IT IS

Search Engine Optimisation (SEO) is the art of getting your site up the rankings within the search engines. Google is the most popular search engine but we don’t just stop there, we ensure all SEO services are ALL search engine friendly.

This service is of course not for everyone, as you may just want a web presence to guide your customers old and new to so that they can see what you do. Consider this as an extension to the traditional business card.

 

GETTING NOTICED

Once you have your shiny new website and if you want the world to notice you, you are going to want to get the word out that you are now online. We do this through two very distinct processes

  1. PPC (Google AdWords)
    We do not profess to be specialists in this area which is why we work with our preferred partner within this arena. This service, if done wrong, can cost your company a lot of wasted money which is why it is of utmost importance to get it right.

    Our preferred partner has years of Google specific experience and knowledge which puts them at the forefront of their game. Again, with any partners we work with, we not only project manage but ensure that customer care sits directly with us at all times.

    Although typically only 30 percent of people searching for services and or products will click on these, PPC (Google AdWords) can get instant results for your site and in fact some customers do choose to run this alongside their organic SEO.

  2. Organic SEO
    Just below the Pay Per Click (Google AdWords), organic results are considered by over 70 percent of people searching for services and or products. We deploy industry accepted SEO which works within all search engine guidelines so as to ensure that the website is not penalised in any way for ‘under-handed’ SEO tactics.

    A true organic SEO service includes on-site content writing specifically aimed at the search engines. With search engines becoming more and more intelligent it is imperative that this content is written with ‘humans’ in mind. The old days of just stuffing random keywords onto a page are long gone and in fact Google will penalise sites that do this.

    It should be noted that unlike PPC (Google AdWords) organic SEO does take time to show results. We would always recommend a period of 6 months minimum as an expected time frame to see results. However, organic SEO is more sustainable than PPC (Google AdWords) and is in for the long game.